I returned late Friday night from two full days in Albuquerque where I taught Certified Aging in Place (CAPS) classes to a very lively group of homebuilders, remodelers, occupational therapists, kitchen designers and plumbing suppliers. You might wonder what kind of material would attract such a varied group to take time out of their busy schedules not to mention paying rather substantial fees for the privilege.
Senior housing issues will become the most dynamic niche in the housing market. Boomers are turning 65 at the rate of 10,000 per day, a flood that will continue for the next 20 years. These students are now trained to meet their unique needs.
Day one was devoted to developing marketing strategies to reach the seniors market including both those who have no immediate needs as well as those who do. The second day was concerned with design/build ideas for all areas of the home both inside and out. Everyone in the room agreed on at least one thing: Getting on board the Universal Design/Aging in Place market early is smart business.
Builders, remodelers and associates can obtain a nationally recognized designation offered by the National Association of Homebuilders by completing the two CAPS courses plus a Business Management course. Periodic continuing education hours are required.
I’ve found that I really love to teach. It is a real joy to share this material with students as well as the things I’ve learned over the years. In return I’m amazed how much I learn from the students. My company is stronger for it.




